AI in Marketing
* Understand * Create * Engage * Enable * Empower *
"AI is the new electricity"
Andrew Ng, Co-founder of Google Brain
We need to embrace this amazing new technology to our advantage. In the marketing sphere, I have tried and tested many AI tools that can save you huge abouts of time, enhance your capabilities and impress your clients. By allowing AI to support your most repetitive and onerous tasks, it will empower you to be more strategic and creative.
If you don't know where to get started, or would like some support to introduce the right AI tools for your school or business, get in touch.
With my 'Intro to AI' or 'Developing AI' courses, I can introduce you to different AI tools to support your marketing efforts. Whether content creation, data analysis, personalisation or predictive behaviours, it is time to lean in and empower yourself and your team.
AI in Marketing Tips
Please find below some useful marketing prompt tips and ideas that you can use with generative AI content tools such as ChatGPT, Claude, Grok, Google Gemini, and more.
Simply select a prompt, copy the prompt and fill in the blanks.
Remember SMART Prompt! Add context, research documents, links to your website. Also advise on any personas you are targeting, required tone of voice etc.
Check on the output and ask for sources to gain confidence in the response. Refine the outcome to ensure it is what you are looking for and adapt to be on brand.
The output is only as good as the prompt. You need to train your digital assistant!
SMART Prompting
S – Set the Scene
Brief with key school context - age range, values, location etc.
M – Make It Specific
Be clear – are you writing a blog, headline or ad copy?
A – Audience
Who the output is for – parents, pupils, alumni etc.
R – Request the Format
Bullets, paragraph, social caption, blog, presentation etc.
T – Test and Tweak
Review results & revise your prompt to sharpen the outcome.
Persona Prompt
For best results, let your AI content creator tool know who you are talking to (your audience). Create the following personas for your school or business and save them in a folder. Upload the persona details to your AI tool when prompting for more effective outcomes.
You are a marketing manager at X school / business (insert website).
Create a detailed list of possible personas for X, outlining their goals related to education, beneficial resources X could provide for them, and any other information that would help to identify and consider new opportunities for X.
Include at least 5 distinct personas, to include:
1. A brief description of the persona (e.g., age, occupation).
2. Their typical experiences and challenges with your product or service (what are they worried about?).
3. Their primary goals for your product or service
4. Recommended resources that would benefit them based on questions they typically ask.
5. Persona-specific strategies for finding / marketing to them.
6. What characteristics they will likely be looking for when it comes to your product or service.
School Marketing Prompt Ideas
Content Creation Prompts
Generate a compelling blog post on the benefits of an independent school education, incorporating key parent concerns such as academic excellence, pastoral care, and university destinations.
Create a social media content calendar for the next month that highlights our school’s values, key events, alumni success stories, and student achievements.
Draft an engaging and persuasive email campaign to nurture prospective families who have inquired but not yet booked a tour.
Write a script for a promotional video showcasing our school’s unique approach to pastoral care and wellbeing, including key messages to highlight.
Suggest 10 creative ideas for TikTok, Instagram Reels, or YouTube Shorts to showcase daily life at our school in an authentic and engaging way.
Suggest a series of Facebook posts that promote our upcoming open morning in an engaging and parent-friendly tone.
Create a blog post that explains the difference between maintained and independent schools, highlighting the advantages of smaller class sizes and broader co-curricular provision.
Write a follow-up email for families who have attended an open day, reinforcing key messages and encouraging them to book a one-to-one visit.
Marketing Strategy Prompts
Create a comprehensive marketing strategy for an independent school that focuses on student recruitment, brand positioning, and retention of current families.
Analyse the key marketing trends in the independent school sector and suggest how we can adapt our strategy to stay competitive
Develop a SWOT analysis for our school's marketing efforts, identifying key strengths, weaknesses, opportunities, and threats.
Conduct a competitor analysis comparing our school to three local independent schools. Highlight our unique selling points and suggest how we can differentiate our messaging across marketing channels.
Generate a data-driven roadmap for improving our admissions funnel, from awareness to enrolment, with specific marketing actions at each stage.
Suggest key marketing initiatives we should prioritise for the next academic year to maximise engagement and enrolment growth."
Create a three-year brand development plan for our school, outlining how we can strengthen our reputation, build trust with parents, and improve brand awareness in our target markets.
Identify and profile our key target audiences (e.g., local families, international boarders, scholarship applicants) and recommend tailored marketing approaches for each segment to drive engagement and enquiries.
Website Performance & User Experience Prompts
Conduct a website audit to identify usability issues, slow-loading pages, and areas for improvement in navigation and user experience.
Analyse our website’s bounce rate and suggest strategies to improve engagement and encourage visitors to explore more pages.
Evaluate the effectiveness of our admissions page in driving inquiries and suggest improvements to increase conversions.
Assess the readability and accessibility of our website content to ensure it is engaging for prospective parents and meets best practices for accessibility.
Identify key areas where we can improve our website’s mobile responsiveness and provide recommendations for an optimal user experience.
Analyse our website’s SEO performance and suggest strategies to improve our rankings for key search terms related to independent schools.
Identify the most important keywords for our school’s website and recommend ways to optimise content for better organic search visibility.
Evaluate our current blog and news content strategy and suggest topics that will improve our search rankings and attract prospective families.
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E: sophy@m4success.org
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