Testimonials

Sophy was instrumental in helping us craft a tailored school marketing strategy. Her ability to ask concise, thought-provoking questions ensured that we stayed focused on the key objectives, and her streamlined approach made the entire process efficient and effective.

She left no stone unturned, delivering insights that not only met but exceeded our expectations. We couldn't have asked for a better marketing consultant to guide us through this journey.

Sophy's Website Audit Report is unbelievably useful. The priority actions really helped with tackling the ‘to do’ list, along with the analytics. I would never have had the time to do it and having the external eyes has been so incredibly useful.

Her report will form the backbone of our strategic plan going forward. Thank you so much for taking the time to complete it for us."

"As a Director of Marketing and Admissions in a school, it’s easy to feel like you’re working in a silo. Having a mentor in Sophy has been invaluable—she’s been a brilliant sounding board, helped me make more informed decisions, and given me the confidence to navigate challenges with greater clarity."

Sophy provided helpful guidance on crafting strong award submissions, offering useful tips on how to make our entries stand out.

Her knowledge and advice on what to include gave us a clearer direction and more focused submissions, making the process more manageable for our busy marketing team.

Sophy has a high attention to detail which ensures that she maximises all opportunities available.

She regularly provides us with ideas which we have implemented internally to improve our commercial development.

Darrell Fox - Synonymous

Sophy is an excellent marketeer, knowledgeable, creative, and driven, focused on delivering real results and embracing new technology to meet marketing and business objectives.

Lawrence Salisbury - Restless

Sophy has the ability to understand what is required, add inspirational ideas and most importantly deliver on time and on budget.

A very technically able operator across all marketing channels.

Steve Hunt - MD at Unify

Sophy is a highly skilled Senior Marketing Director with a profound understanding of school marketing. I've had the pleasure of working with her as a client at her last two schools and I'm consistently impressed by her professionalism and expertise.

Sophy possesses a rare combination of strategic vision and hands-on execution in the field of marketing, particularly in independent schools. Her understanding of school marketing sets her apart from others in the field, and she brings a level of insight that is truly valuable.

I can attest to her exceptional work ethic and her ability to translate complex marketing strategies into tangible results. She's a dream to work with, consistently demonstrating effective communication, project management, and a keen attention to detail.

Sophy's dedication to achieving success in the dynamic and challenging landscape of school marketing is truly commendable.

Winner TES Marketing

Campaign of the Year 2021

Judges were impressed by how Felsted School developed its digital marketing during the pandemic to win the marketing campaign of the year award. Working in a small team of three, and mainly from home in isolation, the Felsted Marketing Team delivered an impressive array of online initiatives. These included virtual open mornings, which were filmed and edited in house for online delivery. These dynamic online events were segmented to focus on particular age groups for entry and resulted in a strong uptick in attendance.

A sixth-form subject fair featured 24 subject videos, filmed in advance and promoted via a dedicated webpage, prior to a Q&A session, while a Year 7 taster day involved six different subject experiences for prospective pupils to take part in.

Judge Rachel Hadley-Leonard said Felsted’s marketing strategy was “an outstanding, totally immersive and digitally savvy campaign in response to the pandemic: a truly comprehensive approach, with significant impact on engagement from prospective families, but also benefiting families and schools in the local community”.

Sophy Walker, Director of Marketing Felsted School commented: "I feel so proud that the Felsted Marketing Team has won this prestigious award, this year of all years. We have had to completely rethink our marketing plan, gear up and deliver a collection of highly effective and exclusively digital events and resources. All whilst working from home the majority of the time, with limited resources. I commend all those in our sector who have produced some truly fantastic campaigns in this highly challenging year."