Marketing 4 Success

Traditional & Digital Marketing Techniques

With ten years experience in financial marketing at J.P. Morgan and 20 years in education marketing at Felsted School, Royal Hospital School and New Hall School,
I can help tailor the right marketing mix for your business.

Marketing expertise in ...

Marketing & Sales Strategy & Planning

Use of AI in Marketing

Customer Relations

New Business Development

Branding

CRM Implementation

PR & Crisis Communications

Website Development

Market Research & Data Analysis

International Market Development

Digital Marketing

Copy Writing, Design & Print

Advertising

Sponsorship

Event Management

Podcasts

Direct Mail

Stakeholder Communications

Sharing My Expertise

I have been asked many times over the last ten years to share my expertise at industry conferences such as AMCIS and ISBI, which I have been delighted to do. I have also had several articles published with School Management Plus and Independent School Parent Magazine.

Whilst it challenges me to step outside of my comfort zone to share my knowledge, I believe that there is nothing better than hearing from someone who works within a school on how they make it all work in reality!

Sharing My Thoughts on Tik Tok

Recorded back in 2021, when TikTok was new to school's marketing, I shared my experience with The Friday Club vodcast as one of the first school marketeers to embrace this social channel.

Believe me, TikTok was not something I was overly confident about embracing at the time, but at the time we had to do something to protect our school brand, following comments from prospective parents about what they saw about the school on this channel.

The journey was pioneering at the time, and I now seem to have become the 'go-to' for this and other social media channels, with many schools contacting me asking for advice.

The Friday Club Podcast!

Recorded back in 2021, when TikTok was new to school's marketing, I shared my experience as one of the first school marketeers to embrace this social channel.

Believe me, TikTok was not something I was overly confident about embracing at the time, but we had to do something to protect our school brand, following comments from prospective parents about what they saw about the school on this channel.

The journey was pioneering at the time, and I now seem to have become the 'go-to' for this and other social media channels, with many schools contacting me asking for advice.