Regular Website Audits Are Critical for Business Success

When was the last time you gave your website a health check?

If it’s been a while, you could be losing potential customers without even realising it.

Your website is most likely the first point of contact with your potential customers. Regular website audits aren't just best practice - they're essential for maintaining a competitive edge and ensuring optimal performance. How frustrating and unprofessional looking is it when you come across broken links or out of date information on websites you might be browsing?

The Resource Challenge for Small Teams

Small business teams and marketing departments often struggle to complete a comprehensive annual website audit. I know I did when I was managing a small team with a comprehensive website. With team members juggling multiple responsibilities, the annual audit often got bumped to deal with more pressing matters.

Common Challenges:

• Limited time to review extensive content
• Competing priorities pulling focus from audit task
• Potential blind spots from day-to-day familiarity with the site

These challenges are common, but they don’t have to hold you back. By outsourcing your website audit, you can overcome these resource constraints and ensure your site stays in top shape.

The Hidden Costs of an Unaudited Website:

• Declining search rankings due to outdated SEO practices
• Lost revenue from broken contact forms
• Poor user experiences lead to high bounce rates
• Missed opportunities from non-mobile-responsive pages

Key Areas of a Website Audit

• Content Quality: Your content needs regular reviews to ensure accuracy, relevance, brand alignment and SEO optimization. Outdated information can damage credibility and drive potential customers away.
  
  
• User Experience: Analytics data reveals how visitors interact with your site. Regular analysis helps optimize conversion paths and improve engagement metrics. 
  
  
• The Value of Fresh Eyes: Outsourcing a website  audit bring invaluable perspective:

·       Unbiased assessment without internal assumptions

·       Industry-wide best practices from working with multiple clients

·       Fresh insights into user experience issues

·       Identification of blind spots in navigation and content

·       Opportunities and recommendations to maximise performance

The ROI of an Annual Website Audit

• Improved conversion rates
• Better search engine rankings
• Increased website traffic
• Enhanced user trust
• Reduced security risks
• Lower bounce rates

Start the New Year Strong by Booking a Website Audit:

• Full report with actionable insights and expert recommendations that could significantly boost your business’s online performance and revenue.
• Analysis of every page of your website, including positives, key issues and recommended actions (short, medium and long term)
• Follow-up support can also be provided to ensure action points are implemented.

From just £1,000 for a website of up to 100 pages. Contact me today to book your audit.