Many schools have already outsourced certain aspects of their marketing, with many more realising they need to do so to stay competitive.

In today’s demanding environment, can a solo or small marketing team realistically cover all areas of the marketing mix? The below list is just some of the elements they are expected to be experts in:

- Brand development
- Copywriting
- Crisis Comms
- Digital advertising
- Event management
- External relations
- Graphic Design
- Internal comms
- New market development
- Podcast production
- Photography & Video
- PR
- Product development
- Research
- Social media
- Strategy & Planning
- Website management

Recruiting a marketing professional who excels in all facets and possesses deep sector knowledge is highly unlikely. However, by outsourcing specific elements to sector experts, schools can enhance their marketing efforts and create more impactful campaigns. This approach is also more cost-effective than hiring additional staff, allowing your marketing team to focus on their core strengths.

During my twenty years working in schools, I frequently outsourced various elements of marketing, which equipped me with the diverse skills necessary to elevate our marketing campaigns and have a positive impact on recruitment.

With the impending election, now is the time for schools to strengthen their marketing and admissions teams. Providing them with additional resources and budget is crucial for developing effective strategies to navigate these challenging times.

If you need some experienced advice on where your marketing activity needs boosting, please get in touch. I can help you identify areas that need additional focus and support you in finding that additional expertise.